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FOOD FOR THOUGHT:
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Teacher for Teacher lesson plan submitted by: TEAM SLOVENIA for the Thinking Otherwise project |
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Key Idea
The aim of the activity was to raise awareness of aggressive advertising of unhealthy food to children and adolescents, through various types of media. Promoting poor consumer and nutritional habits leads to obesity in young people. Children and adolescents are exposed to online advertising through social media/platforms - however, this type of advertising is the least regulated. It is important that teachers and educational institutions actively help raise the media and advertising literacy of young people.
Who is it for?
Approximately 70 students, age range 15-19
Key Learning
- To increase media and advertising literacy
- To recognise techniques used in advertising to manipulate emotions and behaviour
- To recognise how marketing is targeted at specific demographics
- To understand that internet searches result in advertising tailored to personal interests (creates a filter bubble)
What do I need?
- Food advertisements (PDF)
- You Tube video "Social Experiment. The shocking effects of junk food advertising" (Bite Back 2030)
- Food for Thought Powerpoint presentation - activities and resources embedded
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How long will it take?
1 x 60 minutes
Step 1 - Introduction
Warm up games to introduce focus on food, embedded in Presentation
- Brussels Sprouts or Cabbage/KFC or McDonalds ...
- Agree/disagree statements with a food theme
Step 2 - What Next?
In pairs, analyse a food advert from a magazine.
- Discuss the picture: Does the message make sense? What are the key ideas? Why was/wasn’t certain information included?
- Join another pair, share and discuss
- Provide feedback and a list of keywords that you generated from the discussion.
Step 3 - Reflection and Evaluation
Each group to report back on their findings and participate in facilitated teacher led discussion.
Watch video: Social Experiment: the shocking effects of junk food advertising.
- Should advertising be more tightly regulated?
- How else is food marketed to us? Are we always aware of it?
Watch video: Social Experiment: the shocking effects of junk food advertising.
- What does it demonstrate about the link between online media use and advertising strategies?
- Who or what controls your news feed?
