PLAN
Target age range
13-16 years
We wanted to
To question and critically evaluate messaging received through media channels.
To raise awareness that things are not always as they first appear/emotional manipulation.
To raise awareness that things are not always as they first appear/emotional manipulation.
We chose to
Look for a video that would have some ambiguity and raise questions.
Research to find and evaluate a suitable video.
Decide on questions to stimulate discussion.
Create a presentation to support delivery of session - including video clip.
Research to find and evaluate a suitable video.
Decide on questions to stimulate discussion.
Create a presentation to support delivery of session - including video clip.
DO
What do I need?
Computer, internet connection
Example of student presentation (PDF file)
Unsung Hero Short Film (Thai Life Insurance I TVC I Short Film)
Example of student presentation (PDF file)
Unsung Hero Short Film (Thai Life Insurance I TVC I Short Film)
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How long does it take?
2.5 hours for preparation time - activity 15-20 minutes
How it works
Introduce the film clip.
What is the film clip about? What is the message? How does it make you feel? Who do you think made it? Why did they make It?
Pause the film at 2.55 minutes on the timing.
Collect responses from group and allow some thinking time.
Summarise thoughts shared.
Pose further questions:
What is the film clip about? What is the message? How does it make you feel? Who do you think made it? Why did they make It?
Pause the film at 2.55 minutes on the timing.
Collect responses from group and allow some thinking time.
Summarise thoughts shared.
Pose further questions:
- What do you think, is this video a commercial or a public service broadcasting ?
- For the people who think it is a commercial, what does it advertise?
- For the people who think it is a public service broadcasting, what is the message of this video?
Un-pause the video and watch to the end.
REVIEW
How it ends
Collect in further responses from the group.
- Were your first impressions correct?
- What is the insurance company trying to make you think or feel?
- Can you trust everything you see and hear?
- Do you think the advert is successful?
- What makes it powerful?
Always ask your participants for feedback:
- Did they understand the task?
- What did they learn?
- What did they find easy or difficult, why?
- What did the student leaders do well?
- Where can the students improve?
- How could the activity be made even better?